SEO continues to be the largest traffic driver for websites despite Google and other search engines having made stringent changes to their algorithms in the last 2 to 3 years. The higher your site ranks, the more targeted traffic will be driven to your website. Here are 12 methods to improve page rank and to achieve this goal.
1. Create Rich & Unique Content
You must have heard it hundreds of times – and you will hear it here as well – "content is king". Develop high quality and relevant content for your site. Make sure it is unique, else there is no point in creating copied or plagiarized content, which is also obe of the best top SEO tips. It is difficult to create rich content, but it pays well in the long-term.
2. Fresh Content
The more regularly you update your pages with new content, the more search engine crawlers will visit to index your pages. Google and other search engines love fresh content. This is especially recommended for your blog or blog section on your site. Make sure to update it at least once a week to draw search engine crawlers.
3. Keep the Content Relevant
If your content is not relevant to your niche, you are doing more harm to your search rankings. Most importantly, the content should be in line with your site's description and the keywords used. If Google detects disparity between content and the search, there is a very good chance it will penalize you. Besides, you should also pay more attention to choosing keywords for yoru blog posts.
4. Build Quality Backlinks
The concept of backlinks is to drive visitors from other relevant websites. When Google, Bing and Yahoo see that your site is receiving genuine visitors from other niche-related websites, they will improve your page rankings for your keywords.
Proper backlinking is one of the most powerful ways to improve page rank. Now, use the following tips to generate quality backlinks:
- Comment on other niche-focused blogs and give a link
- Create quality content for other sites and link back
- Ask others to link to your relevant pages as relevant sources
5. Create Descriptive Page Names
Name your pages carefully using the <title> attribute. Despite Google's complex algorithm, page title plays a key role in its search results. It is the first factor taken into account when ranking a page. Therefore, make sure to create relevant page titles containing the primary keyword.
6. Embrace Social Networking
Social sites are highly effective in helping boost your search rankings. Promote your site and brand on social networks like Google+, Facebook, Twitter and LinkedIn. If you can manage your social marketing campaign, it will be a good strategy to generate large volume of traffic. Post your content regularly on your social profile pages. Google and other search engines give more importance to social signals than ever before.
7. Create & Post Infographics
Create search-friendly (text based) graphics and post on your site, blog posts and articles. Use <alt> attributes in your images. This will serve 2 purposes:
- Make your keywords visible to search engines
- Make your pages more accessible to visually impaired users
Be careful not to use irrelevant keywords. Infographics can drive more visitors to your pages because it is more clickable and shareable. It can also help improve your webpage's standing in Page Rank algorithm.
8. Guest Post
Guest posting has been in use for several years as a powerful SEO technique. It is still effective when done the right way. At the core of this strategy is to generate high-value backlinks to your blog or webpages, helping you build your search rankings.
9. Blog Commenting
Blog commenting is an effective strategy in building your page rank. There are many do-follow blogs that can help in driving relevant backlinks to your pages. Most blogs will have special plugins that place links automatically to against your comment to point back to your latest blog posts.
10. Forum Participation
Find forums relevant to your industry and start participating. These forums are great places for generating backlinks. Make sure to choose niche-focused and active forums. Google specifically likes forums which are highly active.
11. Use Consistent Signatures Everywhere
Create same signatures across your social and other online profiles including blog profiles and forums. Make sure to include the same link to your website in these signatures.
12. Avoid Unethical SEO Strategies
While many other online marketing strategies are short-term and deliver results instantly, SEO is a long-term strategy. What you implement today is going to be effective for years. If you use unethical methods, your website or blog is going to be penalized or banned altogether. Besides, black or grey techniques can adversely affect your search rankings by pushing your pages down in the SERPs.